--- title: "Syd by Design" url: https://sydbydesign.com/ description: "Sydney Anh Mai. Brooklyn-based product designer & creative coder. Currently designing tools for creators at Kickstarter." --- # Syd by Design [Add-on, 2020](https://sydbydesign.com/add-on/) [Fulfillment Signals, 2021](https://sydbydesign.com/signals/) [Monthly Recap, 2019](https://sydbydesign.com/collabs/) [Expense Policy, 2019](https://sydbydesign.com/expense-policy/) Sydney Anh Mai is a product designer, creative coder, feline advocate, Kpop aficionado, and 90’s baby based in Brooklyn, New York. ## Current reading [01**Mindset Coaching: What It Is, How It Works and Who It Helps (With Eli Bowman's Approach)**Oct 07, 2026](https://sydbydesign.com/mindset-coaching-what-it-is-how-it-works-and-who-it-helps-with-eli-bowman-s-approach/) [02**Best Tools for WhatsApp Retargeting Campaigns for Ecommerce Brands in 2026**Sep 29, 2026](https://sydbydesign.com/best-tools-for-whatsapp-retargeting-campaigns-for-ecommerce-brands-in-2026/) [03**9 Best Tools for WhatsApp Marketing Automation in 2026**Sep 28, 2026](https://sydbydesign.com/9-best-tools-for-whatsapp-marketing-automation-in-2026/) [04**What Is the Best Employee Onboarding Workflow Software?**Sep 26, 2026](https://sydbydesign.com/what-is-the-best-employee-onboarding-workflow-software/) [05**Managed IT Services San Antonio: Local Provider Options**Sep 14, 2026](https://sydbydesign.com/managed-it-services-san-antonio-how-to-evaluate-it-carefully/) [06**Managed IT Services Providers in North Carolina**Sep 14, 2026](https://sydbydesign.com/managed-it-services-north-carolina-what-to-know-before-you-act/) [07**AI Team Assignment Automation Software for Agencies: Top 5 Picks**Aug 22, 2026](https://sydbydesign.com/ai-team-assignment-automation-software-for-agencies-top-5-picks/) [08**How Ecommerce Stores Should Evaluate WhatsApp Business API Platforms for Team Collaboration**Aug 19, 2026](https://sydbydesign.com/how-ecommerce-stores-should-evaluate-whatsapp-business-api-platforms-for-team-collaboration/) [09**BabyLoveGrowth Alternatives Pricing Guide: What Hands-Off Auto-Blogging Really Costs**Aug 19, 2026](https://sydbydesign.com/babylovegrowth-alternatives-pricing-guide-what-hands-off-auto-blogging-really-costs/) More [10**Workboard vs Heyramp for Enterprise Goal Alignment**Aug 18, 2026](https://sydbydesign.com/workboard-vs-heyramp-for-enterprise-goal-alignment/) [11**Best AI Task Automation Tools for Multi Step Workflows (2026)**Aug 14, 2026](https://sydbydesign.com/best-ai-task-automation-tools-for-multi-step-workflows-2026/) [12**Top 3 Alternatives of Skynamo for Working Offline**Aug 13, 2026](https://sydbydesign.com/top-3-alternatives-of-skynamo-for-working-offline/) [13**Why Is Heyramp the Best for Career Development?**Aug 11, 2026](https://sydbydesign.com/why-is-heyramp-the-best-for-career-development/) [14**The 3 Best Performance Management Tools for Deep People Analytics**Aug 08, 2026](https://sydbydesign.com/the-3-best-performance-management-tools-for-deep-people-analytics/) [15**Top 7 Alternatives of Betterworks**Aug 03, 2026](https://sydbydesign.com/top-7-alternatives-of-betterworks/) [16**Tasks.Bot for No Code Builder: Why It's the Best Choice**Jul 28, 2026](https://sydbydesign.com/tasks-bot-for-no-code-builder-why-it-s-the-best-choice/) [17**Who's the Best for Territory Management: BreezeFSM vs Veloxy**Jul 21, 2026](https://sydbydesign.com/who-s-the-best-for-territory-management-breezefsm-vs-veloxy/) [18**10 Best Free WhatsApp Marketing Software Tools to Explore**Jul 12, 2026](https://sydbydesign.com/10-best-free-whatsapp-marketing-software-tools-to-explore/) My name is Sydney Anh Mai and I am a product designer. If you don’t work in tech and wonder what that means, let’s just say I design human workflows on the web. My passion for workflow optimization, purposeful interactions, and stellar typography has taken me across industries and products — currently, Kickstarter. I believe that good designers understand the material of their design, be it paper, brick, or code. Syd by Design, Brooklyn, New York ## Where I have worked ### SELFMADE I designed marketing tools for small e-commerce entrepreneurs to grow their online businesses. **Product**: Marketing tool **Role**: Product designer **Year**: 2019 ### [ABACUS](https://sydbydesign.com/expense-policy/) As the sole designer at Abacus, I helped shape to core platform functionalities such as expense policy, custom CSV export, travel integrations, etc. **Product**: Reimbursement software **Role**: Product designer **Year**: 2018–2019 ### [HAVAS](https://sydbydesign.com/havas/) It started with code! Check out my post-grad frontend work at Havas, where I freelanced for clients such as IBM and TD Ameritrade. **Client**: IBM, TD Ameritrade **Role**: Frontend developer, UX prototyper **Year**: 2017 ## Experience, education and awards ### Experience **Kickstarter**: Product designer, Creator Tools — current **SelfMade**: Product designer — 2019-2020 **Abacus by Emburse**: Product designer — 2018-2019 **Havas**: Frontend developer freelancer — 2017 **Warner Music Group**: Web intern — 2016 ### Education **New York University**: 2013-2017 **B.S.**: Communication & Web Development ### Awards **Indigo design awards**: 2020 **Silver**: UX, Interface & Navigation **Silver**: Digital Tools and Utilities **dotCOMM awards**: 2020 **Gold**: Website/Small Business ### Publications **TECHCRUNCH**: [Hacking my way into analytics](https://techcrunch.com/2021/04/29/hacking-my-way-into-analytics-a-creatives-journey-to-design-with-data/) **CORE 77**: [The UX of invisibility](https://www.core77.com/posts/104567/The-UX-of-Invisibility) **DESIGN WEEK**: [More science than art](https://www.designweek.co.uk/issues/30-november-6-december-2020/more-science-than-art-exploring-ux-design-practice/) ## Get in touch SYDNEYMAI@NYU.EDU - [LINKEDIN](https://www.linkedin.com/in/sydneymai/) - [BEHANCE](https://www.behance.net/sydneymai) - [GITHUB](https://github.com/squydward3) Brooklyn, New York ## All projects - SelfMade2019 - [Monthly recap2019](https://sydbydesign.com/collabs/) - Abacus2018–2019 - [Expense policy2019](https://sydbydesign.com/expense-policy/) - [Export builder2019](https://sydbydesign.com/export-builder/) - [Havas2017](https://sydbydesign.com/havas/)